Econofrost Night Covers is pleased to report that by using Econofrost, Madison, WI based supermarket chain, Metcalfe Markets, reduced the shrink and discard in their produce department by a 50%.

A local Madison company, Certified Refrigeration & Mechanical, installed Econofrost on all open refrigerated cases throughout the store (862 linear feet) in an effort to help Metcalfe’s reduce energy consumption, improve merchandising, and reduce perishable shrink.

Particular attention was paid to the produce department, and chain owner, Kevin Metcalfe, visited the store exactly one week after the Econofrost night cover installation took place. “I met with the store director, department manager, and associates and asked them for feedback after the first week. Their unanimous response was that Econofrost night covers reduced the produce shrink by a whopping 50%,” said Metcalfe.

Econofrost night covers install easily on all types of refrigerated display equipment; the unique highly reflective, low emissive woven aluminum fabric traps refrigerated air inside the case and prevents ambient radiation from entering. Thermal shock is reduced and product stays fresher longer.

Metcalfe’s is a fourth generation, family owned and operated supermarket chain based in Madison, WI and was named Wisconsin Grocery Association Grocer of the Year in 2012.

For further information, please contact Econofrost’s regional manager, Scott Werhun (

For over 30 years, Econofrost’s parent company, Market Group Ventures, has produced innovative retail solutions that save energy as well as protect and prolong the shelf life of perishable foods. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.