Display Fresh Colorful Bouquets In Your Refrigerated Floral Merchandisers
While open floral merchandisers give easy access and support impulse sales, the prolonged exposure to store heat and UV radiation causes flowers and plants to wilt and die prematurely.
Floral shops are no longer the only retailers of fresh cut flowers and beautiful bouquets. Increasingly, shoppers can find a colorful array of plants and flowers in their local grocery or convenience store. Finding the perfect bouquet for that special occasion has never been easier.
For convenience stores, supermarkets and shopping centers, the opportunity to sell flowers is an opportunity to expand a product line and capture another segment of the market share. But in order to increase sales and really capitalize on the impulse buying nature of shoppers, fresh cut flowers have to look their best.
With the exception of holidays and special occasions, they truly are an impulse buy, so presentation means everything. Color and freshness means everything.
Retailers can enhance their profit margins and returns in the floral department by retrofitting their open flower cases with Econofrost thermal case covers.